The Internet has turned traditional publishing and marketing paradigms upside down. The number of large publishing houses has shrunk. Those remaining are merging with other companies, developing smaller, less expensive imprints, and selling their bricks and mortar assets to become virtually based, all in an attempt to stay profitable. Mix these changes with the additional options for small press publishing, hybrid publishing, and self-publishing, and it is easy for new authors to get lost in the confusion.
Dramatic changes are also occurring in marketing. Publishers are putting more and more responsibility for marketing on the authors, which demands time, energy, branding, social media platforms, and engagement with communities and readers at unprecedented levels. Publishers are also teaming up with distributors in creative ways to enhance marketing at a global level.
Join best-selling fiction and non-fiction author Pam Webber on Thursday, September 17 to discuss how new authors can navigate within these evolving paradigms.