Using B2B and B2C Data from Reference USA to Drive Your Marketing Further

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Program Description

Event Details

This virtual workshop is presented by the Marketing Mindshare networking group through the Top of Virginia Regional Chamber and is free and open to the public and is offered LIVE through Zoom.

Register through the Top of VA Regional Chamber - Link to be provided.

About the Education:

Reference USA is a powerful online data tool available for free by Handley Regional Library System.  This workshop, presented by a representative of Reference USA, will show you how to uncover B2B and B2C sales leads, identify the ideal geography of potential new customers, learn key contacts, research company and competitor information, view market trends, and much more.

About the Presenter: 


Speaker Bill Carlson has been with infoGroup| Reference Division since April of 2008. His responsibilities include ensuring that Public Libraries that provide ReferenceUSA to their patrons are getting the most from their subscription. Bill’s presentations are always lively and entertaining.  Prior to joining infoGroup, Bill managed a team of more than 20 sales people at publicly traded company, where he stressed the value of providing world-class customer service.